ECommerce

What We Do

Action Holdings is leading the new era of eCommerce and alternative asset management. We operate, build and sell the best eCommerce brands in the Home and Pets categories. With a deep understanding of the vastly changing consumer products landscape, we bring diverse skills and resources needed to scale up.

Our expertise includes the key functions of any successful ecommerce company: marketing, logistics, finance, operations.

By operating a portfolio of wholly owned brands, we are able to bring together some of the best minds in the industry to unlock significant value additions.

Reach out to learn about out how we can work together.


OUR VALUES

Take Action

Be Human

Improve The Process

Own Your Results

OUR
BRANDS

Our Business Is People

When we say “People first”, we mean that we place people and relationships at the heart of all we do. Action Holdings is committed to brand development and growth by putting people first. This philosophy cultivates a unique purpose driven, sustainable, and profitable culture.

We operate our firm with a personal approach and pride ourselves on building world class brands that delight millions of customers. This allows us to beat out other operators who are focused on the churn and burn of each brand they engage with.

View our brands

OUR TEAM

People are the foundation of our success, with a focus on the pillars of sustainability, purpose, and profitability.

Action Holdings maintains an in house marketing, operations, Amazon growth and finance team consisting of 13 industry experts.

Our Leadership Team comprises 3 industry veterans, bringing over 30 years of combined experience to the table in Operations, Marketing, and Finance.

Andrew Gilliland

CEO

David Hunt

Head of Marketing

Kevin Grewal

CFO

What we look for

$1M+
in annual revenue

Year over
Year growth

Profitable
Ecommerce storefront

Long term
potential

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Contact us

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WHO WE PARTNER WITH

CEOs

E-Commerce owners who are looking to exit

HOW WE PARTNER

Acquisition

The acquisition path results in the Seller receiving an offer for their business and Action Holdings acquiring a 51% or greater interest in a company with full control. Our most suitable targets currently generate between $100,000 and $300,000 in EBIDTA. Our best candidates are off-market opportunities for non-distressed assets with a 20%+ net margin, who are not in a rush to sell.

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Equity Partnership

For founders who do not want to exit, we offer an Equity Partnership (EP) path with the goal of pooling capital, skills, and resources to achieve greater business growth than would otherwise be possible. Equity Partnerships provide for up to 12-months of working together before entering an equity vesting agreement. Our equity requirements for the EP path range between 1% and 49% and typically last for 2-4 years. Our most suitable EP targets currently generate between $1M and $2.5M in revenue and have a minimum of $100,000 to invest in marketing and operations per year.

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Advisory

For founders who are looking for a strategic eCommerce advisory partner, Action Holdings offers an advisory path which is an equity partnership whereby Action Holdings invests 50 hours of advisory resources plus cash in exchange for between 1% and 49% equity in the Company.

For founders who are not interested in an equity option, Action Holdings provides an advisory option for $24,000, inclusive of 12 1-hour advisory sessions with a member of Action Holdings leadership team, to be used within a 12 month period.

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Letter from the Partners

“E-Commerce is one of the most powerful forces in the world today, creating an unprecedented platform to improve the lives of millions of customers, employees, and investors around the world. At Action Holdings, we are building the future of digital commerce, with a team living 24/7 at the pinnacle of marketing, logistics, psychology, strategy and data. We are proud to have established a reputation for building sustainable world class brands and look forward to seeing where we go next.”

Andrew Gilliland & David Hunt

CONTACT US

We are working to power the future of all digital brands, and would love to have you join us.